2016 was a big year for Till I Die. We re-branded the entire business, incorporated in April, had our soft launch in September, and started to optimize our distribution strategy in October with half a dozen ski shops up and down the East Coast bringing in our collection. As we look forward to where we are headed in 2017 some really exciting things are taking place.
We are excited and proud to announce TILL I DIE® is officially a registered trademark! Thank you, April McKnight, and the team at Whitmeyer IP Group for being extremely awesome and helping us achieve this!
The SIA Snow Show in Denver CO is the first big event of the New Year for us. From January 25th-31st Till I Die will be exhibiting at booth #1351 and looking forward to showcasing new designs and product categories for next season while taking our signature retro look, vintage feel, and die hard attitude to a national stage.
We have been strategic in aligning ourselves with other small, like minded businesses, to continue to expand our reach outside of soft goods. Namely, our collaboration with Facet Ski Co, with the introduction of our all-mountain shred sticks, the Gull Wing 90s.
Going forward throughout the rest of the season we have several on mountain events we encourage you to come check us out at. Our first stop is at Magic Mountain in Londonderry VT on February 11th and 12th. The second is the Till I Die Mountain Takeover at Plattekill Mountain NY on Thursday March 2nd. We have some secret events planned for the spring so stay tuned for those.
Finally we want to say thank you for all the support from our friends, families, and everyone who reps this brand with how they live their lives every single day. Retro look, vintage feel, die hard attitude. Whatever you do, do it forever. Do it till you die.