2016 was a big year for Till I Die. We re-branded the entire business, incorporated in April, had our soft launch in September, and started to optimize our distribution strategy in October with half a dozen ski shops up and[…]READ MORE
**DISCLAIMER** The first text message I got this AM was at 6:15 from Mr. Vermont (see: Instagram post from Tuesday). Apparently Powder literally featured this same article that I am posting now – you can read it here. As I[…]READ MORE
Every time I turn around. It could be mid-July, 97 degrees, beach status…. And Winter Is Coming. Yes, winter is coming everywhere… all over my sheets, the walls, every time I close my eyes. But with it comes hope!
Every ski season feels like a new beginning. November 1st, the unofficial start of ski season in most places, is basically NYE / Christmas / Kwanzaa / and 4th of July rolled into one awesome weekend for skiers and boarders all over the Northern hemisphere – looking forward to the next 6 months to follow… Till I Die
Cue Auld Lang Syne and let’s ring in the New Season boys and girls! Here are the top 8 things to look forward to:
Gifting is hard. Winter people are simple creatures. Let’s simplify things with a hit list of what to get your favorite skier or boarder in your life.
Here’s the deal. Skiing / Boarding / Winter Sports in general are by enlarge male dominated sports. According to SIA, about 60% of skiers and boarders are men. And if you’ve ever been to the Pickle Barrel late night you’d tell me that I am high. Probably right. But just because skiing happens to be guy heavy doesn’t mean your ski house has to be.
Last night I had a nice chicken dinner, some wine, a little night time fun… so naturally today, I woke up in a glorious mood! Until I went on Instagram and saw that our classic original designs are being imitated by a larger, significantly more established, lifestyle brand – Ski The East.