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Till I Die Official Press Release

Till I Die Official Press Release

Thursday December 21st, 2017 // Killington, VT


As 2017 comes to a close and we reflect on the past year we first want to say thank you for the overwhelming support we have received from our friends, our families, and most importantly our customers. This is not an empty thank you, we would not have been able to sustain this business without you and none of the progress we have made because of your support goes overlooked. The last year has been a very positive one and we would like to share with you some highlights from this past year and what we have in store going forward.  


Till I Die .COM

The people have spoken! After purchasing the domain, transitioning from a .co to the .com and a MUCH needed and overdo website overhaul we are stoked to announce the relaunch of


Our Commitment to Giving Back

It is with great pleasure and excitement that we can officially announce our partnership with VT Adaptive as our primary beneficiary organization. Adaptive sports have always been an important focus of ours and by strategically working with an amazing organization like this we will be in a position to have even more positive impact on the adaptive community.

Another organization we are committed to working with is Carve 4 Cancer. Outside of the collaborative fundraisers we have sponsored this year we are looking forward to being a primary sponsor for their main fundraiser and rail jam hosted by Blue Mountain in PA this February.


Till I Die HQ

This past spring we officially moved our operations to Killington VT. Killington has been a fantastic place to call home and everything from the amazing local community to the world class resort has been crucial in moving this business forward. From the central VT location we have been able to more easily access New England ski shops and mountains, maintain a line to the New York City fashion scene, and have a captive audience to critique new design concepts.


On Site Events

More than anything else we LOVE being on mountain and engaging with our customers. That is why partnering with the 98.5 Sports Hub Snow Squad is a really exciting development this year. We will be on mountain sponsoring après parties with these guys across New England all season long.


Till I Die Distributors // Wholesale Accounts

After a very solid showing at the SIA Snow Show last January we ended up with 30 accounts across the country in 2017. These include shops carrying our merchandise from Idaho to New Mexico to our Midwest stores in PA // Ohio // Michigan to our home base in Killington as well as stores ranging from NJ all the way to ME.  

Our goal for 2018 is to be represented in over 75 locations nationwide while maintaining the promise to our shops of keeping exclusive means to sell our product in their respective geographic regions.


Strategic Partnerships // Collaborations

We think it is very important to position ourselves with other like-minded companies who complement our brand // share a similar target market // but do not directly compete with our product offerings.  

Kulkea, a ski and snowboard bag manufacturer, is our newest partner. When we jet off to the Outdoor Retailer Snow Show this year our whole team will be representing these awesome bags as we drag our gear 3,000 miles to the Rockies. Furthermore, look for Till I Die apparel to be featured in their new 2018 Release Series shoot.

We stand behind what we eat and drink. That is why Pabst Blue Ribbon is the official beer of Till I Die. Hippeas is the new official snack of Till I Die. High Brew Coffee if the new official pre-après beverage of Till I Die.

Facet Skis has been a partner of ours going on 2 years now. We are excited to announce that we will be exhibiting together at the OR show in Denver this January. Come find us at booth #34000-UL and check out our ski house theme build out that will be sure to wow.

Finally we are continuing our collaboration with Allie Caps and plan on launching a new collection of hats to be introduced next month.  


Summer Till I Die  

Last summer we launched our first collection of designs targeted at alternative lifestyle activities. Our surf collection was a hit and as a result we have decided to focus on building our summer business one sport at a time and that will start with surf this season.

We are targeting 8-10 surf shops from Southern California to Long Beach LI that will carry our gear. In March we will introduce board shorts // surf shirts // rash guards to complement our iconic tshirt and tank top designs. You can expect the highest quality product at our very competitive pricing and the new product categories will contribute to our commitment of elevating this brand.