As 2024 draws to a close, we’re taking a moment to reflect on what has been an unforgettable year for Till I Die. From exciting new beginnings to incredible collaborations and community connections, this year has been one for the books. Here’s a look back at some of the highlights that defined our journey.

New Ownership, Same Passion

This year marked a pivotal moment for Till I Die as we transitioned to new ownership, driven by a deep passion for the brand and its community. Under Chelsea and Melissa’s leadership, we’ve embraced our roots while pushing the boundaries of what Till I Die stands for—bold designs, fearless adventures, and unwavering authenticity. The result? A brand more connected to our diehard enthusiasts than ever before.

A Homecoming to "The Collective"

Killington has always been at the heart of Till I Die, and we were thrilled to reestablish our presence at "The Collective," our retail shop located next to the Lookout Tavern. This space is more than just a store; it’s a hub for the local community and a place for visitors to discover the essence of Till I Die. Seeing our customers in person, sharing stories, and gearing them up for their adventures has been one of the year’s biggest highlights.

Connecting at Expos

This year, we hit the road and made waves at three incredible expos, including Snowbound Expo and the Adirondack Outdoor Expo. These events gave us the chance to meet thousands of passionate outdoor enthusiasts, showcase our latest designs, and hear your adventure stories. Connecting with our community face-to-face reminds us why we do what we do—and it’s always a blast to introduce new diehards to the Till I Die lifestyle.

New Products and Partnerships

From edgy hoodies and tees to standout accessories like our handcrafted trail signs and premium performance layers, this year saw the launch of some of our most exciting product lines yet. We also expanded our reach through key industry partnerships, collaborating with retailers, resorts, and other brands that share our commitment to the outdoor lifestyle. Each product and partnership reflects our promise to deliver gear that speaks to who you are and where you’re headed.

Celebrating Creativity with Artist Collaborations

Art has always been a cornerstone of Till I Die, and this year, we doubled down with collaborations featuring talented artists from across the U.S. and Europe. From surreal graphics to vibrant designs, these partnerships have elevated our collections and brought new perspectives to the Till I Die ethos. We’re grateful to every artist who has contributed their vision to the brand.

Thank You for an Unforgettable Year

Above all, 2024 has been about YOU—our incredible customers, ambassadors, and partners. Every purchase, story, and tag on social media fuels our passion and pushes us to keep creating. We’re endlessly grateful for your support and the community we’ve built together.

Here’s to more adventures, bold designs, and relentless passion in 2025. See you out there, diehards!