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Welcome to the realm of our Die-Hard Ambassadors—a league of passionate individuals who embody the very spirit of Till I Die. These remarkable ambassadors are the living embodiment of our brand ethos, embracing the essence of après-inspired living, performance-driven mindsets, and an unwavering love for the outdoors.

Dedicated to our mantra, "Do What You Love, Do It Forever," our Die-Hard Ambassadors are adventurers, athletes, storytellers, and trendsetters, united by their relentless pursuit of their passions and the love for the outdoors. They represent the diverse fabric of our community, sharing their journeys, triumphs, and moments of pure adventure with the world.

With their bold experiences and tireless dedication, our ambassadors elevate the Till I Die lifestyle, inspiring others to embrace the same adventurous spirit. They're not just athletes or influencers; they're the voice of our community, echoing our commitment to the outdoors, performance, and style.

These remarkable individuals not only endorse our brand; they live it. They navigate mountains, embrace challenges, and savor every moment, embodying the ethos of Till I Die in their every step, slide, and adventure.

Join us in celebrating these extraordinary souls—our Die-Hard Ambassadors—who breathe life into our brand, champion our values, and inspire others to embark on their own journey of adventure and style. Discover their stories, their triumphs, and the contagious spirit that defines Till I Die through their remarkable contributions.

Dave Crone

@skibumdave

A part time ski bum, most at home camping in a car and drifting from one mountain to the next. Ski Bum Dave has built his life around chasing snow. Having skied 99 different mountains (and counting), he collects stickers and refrigerator magnets from every ski area like Pokémon.

His winters involve countless hours of resort research, canceling or rescheduling plans, and checking the forecast. When he is at the mountain you’ll find him lost in the woods, crushing bumps, and enjoying lift sodas from a nearby brewery.

Check out his page for endless stoke, better than average skiing, and the world famous “Beer Can Snow Report”.

Leigh LaBrake

@deadleigh

I have been skiing since I was seven and snowboarding since I was 15. It was what I did every weekend and holiday as a kid and continued into adulthood. Most of my best friends are people I have met in the mountains. In high school and college I worked park staff for Windham and shot photos for their website. After college, I didn't have access to Windham the same way I did growing up, so I would still ride here and there, but picked up roller derby for a few years, that's where DeadLeigh came from, it was my derby name. I got back into snowboarding every weekend and don't know why I stopped. Now, I cruise around Creek most weekends with trips to Vermont and Tahoe each year and wherever else I get taken.
I do some graphic design work for companies and myself and am getting back into photography. The mountain is always where I felt like I belonged, where people understood me. Simply put, it was home for me. I started surfing a few years ago and fell in love. Board sports have brought the best people into my life, taken me all over the world in search of snow, waves, and adventures, and most importantly they have brought me memories I will cherish forever. I am just happy to be stoked and spread the stoke!

Chris Struett

@na_comply

Started skateboarding when I was 10 years old. That was the first sport I found that I instantly fell in love with in the extreme sports world. Since then that has also opened the door to snowboarding, which I started at 16. Both sports are completely different, but also go so hand in hand. Once the snowboarding season ends, I’m right on my skateboard, and as soon as the season starts I’m right back on my snowboard. No matter what else I am doing in life whether it is work, or being around friends and family, I will always find time to skate, and snowboard. These are the two sports that drive me to be a better athlete, and also always bring like minded individuals into my life that share the same interests and passions.

These two sports have brought me so much more than an adrenaline rush, and sport to enjoy. They bring so many connections with them, people who have remained in my life forever, and experiences that you can't find anywhere else. These two sports are the main two sports I focus on, and bring me so much joy and fulfillment in life. I feel as though Till I Die is the perfect fit with that mentality, and what I want moving forward in both of these sports.

Maggie Lord

@itsmaggielord

My name is Maggie Lord and I live in Pittsburgh, PA and have grown up to love the outdoors. From building forts in my backyard with friends to skiing black diamonds, my love for the outdoors goes a long way.  The sport I’m most passionate about is my love for running. I started running in middle school and never stopped. My love for running goes beyond the trails and the track. But most importantly it all starts with the outfit. Look good, feel good. No matter if I am on the slopes or doing long miles on the trail, my most important goal is to have gear that keeps me motivated to do my best.  

Next is skiing!  My parents put me in ski school at the age of 4 and by 8 I was skiing down blues and loved it. Skiing has only brought my family close together like our most recent trip to Aspen/Snowmass, to skiing locally at Holiday Valley and Seven Springs. There is something about the peacefulness that snow creates that makes the outdoors magical.

Lastly, is my passion for football!   From being dressed up as a steeler cheerleader when I was a baby, to tailgating outside of one of the biggest rivalry games with my family. The Pittsburgh Steelers have been my day one favorite Team and I will never stop supporting them. Football is so interesting and has many factors to it. I hope to one day be a coach, to motivate others and help them achieve their goals. 

Heather Lord

@heatherlord6

My parents started me on skis when I was 4 and I never stopped!  I was born in Pittsburgh but moved to Cali when I was 8.  So, I mostly skied Big Bear and Mammoth as a kid. I also started riding horses when I was 8 and was hooked.  I was a riding instructor for many years and loved introducing others to the sport.  Unfortunately, that hobby slowed down when I had my kids, Brennen (17) & Maggie (16).  I introduced Maggie to horseback riding and when we can we fit in a trail ride together!
We live in PA, which is where I met my husband, who thankfully, is also a skier and outdoorsman, so it was a no brainer that our kids would be too.   As a family, we prefer to be outdoors, enjoying fishing, boating, skiing, hiking, traveling and hunting with our two Vizslas.
Professionally, I am in the Health & Nutrition Industry and luckily it has taken me to some great places that I have been fortunate to share with my family!  Most recently, we skied Aspen together and LOVED it!  Having children and doing the things you love with them is a blessing!