Our Story

Till I Die friends sitting with their backs towards the camera

Till I Die took root from the snowy mountains of Killington, VT back in 2010. What started as a love for skiing and the après scene that always followed, turned into a lifestyle brand that would make even the raddest skiers envious. The first logo was realized and scribbled on a cocktail napkin, proving that all great ideas start with a drink in hand.

Till I Die is for the die-hard or enthusiast sports junkie who would rather climb a mountain than sit behind a desk. The motto we live by? "Do what you love, do it forever." We are a brand for those who cherish a nostalgic cult following like the vintage relics we all love and remember. Like the “good ‘ol days” of acid wash jeans and homemade VCR tapes. Our clothes will outperform your passions and fit seamlessly into your kick-ass lifestyle. Designed and finished in the good ol' USA.