Why Sustainability Matters at Till I Die

Chelsea Nye
Chelsea Nye

New owners, Chelsea and Melissa, sat down with Shoutout Atlanta to discuss the early days of their Till I Die acquisition.

"Hi Chelsea Nye & Melissa Shanaha, can you walk us through the thought-process of starting your business?"

"Chelsea had been consulting and doing freelance work for the company for a few years and she just kept saying ‘I wish I could just buy this company.’ A hypothetical conversation with the founder about selling the company quickly steamrolled into a serious conversation. Fast forward 6 months and we purchased the company. I think we both wanted to diversify our opportunities and knew this brand had the foundation to be great. The brand has a huge community of die hard fans that we will continue to grow and deliver some rad products to!"

Read the full interview here

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