Expo season is approaching, and Till I Die is preparing for another expo within the next few months. Making the most of your first expo is critical for any new exhibitor. To assist you in navigating your first expo with confidence and success, we have gathered some tips based on our experience earlier this year.
1. Establish Clear Goals and Select Relevant Expos
Before the event, define your goals and choose expos within your niche that align with those objectives. Whether you aim to increase brand awareness, launch a new product, collect leads, or make direct sales, having clear goals will help guide your planning.
2. Design an Engaging Booth
Your booth is your brand's storefront at the expo, so make sure it reflects your brand identity and captures attendees' attention. Consider adding elements like banners, signage, and displays to attract visitors.
Remember the practical side of booth setup and how much space each item will take up. In preparation, we created a mock setup in our studio using the dimensions of our booth and including the items used. You can watch a behind-the-scenes video HERE.
3. Create Engaging Content
Decide how you'll engage with attendees. Consider offering brochures, samples, or product information. Our team handed out branded stickers, which made interacting with the attendees fun. Additionally, providing branded swag or giveaways, such as custom keychains or tote bags, can leave a lasting impression on visitors.
4. Be Knowledgeable About Your Product
Ensure that you and your team are well-versed in the details of your product. Knowing where the product comes from, its materials, and other relevant information is essential for engaging with attendees.
5. Promote Your Participation Before the Expo
Start promoting your participation in the expo through your (and their) website, email newsletters, and social media channels. You can also offer incentives for visiting your booth, such as free tickets or special discounts. Generating buzz before the event can attract more traffic to your booth.
6. Prepare for Logistics
Confirm all details with the event organizers and make a checklist of the necessary equipment and supplies. If your booth requires electricity, ensure your power needs will be met. Also, have carts ready to transport your items to and from the venue because it's a long walk.
7. Engage Attendees
When the expo begins, warmly greet visitors and start conversations proactively. Listen to their feedback and collect leads for follow-up after the event.
8. Follow Up After the Event
After the expo ends, reflect on the experience with your team. Gather feedback on what went well and what could be improved for future events.
We wish you the best of luck with your first expo! ✌
