by Chelsea Nye
From nightclub chaos to real world connections
We kicked off Snowbound Expo weekend in a way we never had before. Inside a nightclub. The Boston Ski and Sports Club Blizzard Kickoff Party at Royale brought nonstop energy from the moment the doors opened. It was a completely new setting for us and one that pushed Till I Die into a space we had never experienced. The ski and ride community showed up in full force and the vibe did not disappoint.
The line wrapped around the club and the stoke stayed high all night. We had a blast giving away swag like posters, koozies, and even some performance layers. More than anything, we loved connecting with skiers and riders, trading stories, and meeting so many new diehards. Different environment, same passion for snow and the culture that comes with it.
From there, it was straight into expo mode. Weeks of planning and preparation went into Snowbound Expo and seeing it all come together made it incredibly rewarding. We showed up with new displays, fresh merch, and brand new promo neck gaiters that were exclusive to the event.
We are beyond grateful for everyone who stopped by the booth. Whether you came to check out the gear, grab some swag, or just say hey, those moments mean everything to us. Connecting with people in person is one of our favorite parts of building this brand. Every conversation, every story, and every new face reminds us why Till I Die exists in the first place.
We also had our friends from The Mountain Report stop by the booth to check out the latest merch and catch up on what has been happening with the brand. It is always a good time talking shop with people who truly understand and support the snow community.
As Snowbound Expo 2025 wraps up, we are already looking ahead. Planning has officially begun for next year at the new location, Mohegan Sun, and we could not be more excited for what is next.
Thank you to everyone who showed up, showed love, and continues to support Till I Die. We will see you soon, on snow and beyond.
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