Interview with Shout Out Atlanta

Interview with Shout Out Atlanta
Chelsea Nye
Chelsea Nye

New owners, Chelsea and Melissa, sat down with Shoutout Atlanta to discuss the early days of their Till I Die acquisition.

"Hi Chelsea Nye & Melissa Shanaha, can you walk us through the thought-process of starting your business?"

"Chelsea had been consulting and doing freelance work for the company for a few years and she just kept saying ‘I wish I could just buy this company.’ A hypothetical conversation with the founder about selling the company quickly steamrolled into a serious conversation. Fast forward 6 months and we purchased the company. I think we both wanted to diversify our opportunities and knew this brand had the foundation to be great. The brand has a huge community of die hard fans that we will continue to grow and deliver some rad products to!"

Read the full interview here

Related posts

  • Till I Die 2024: A Year to Remember

    Till I Die 2024: A Year to Remember

    Till I Die reflects on an incredible 2024 filled with new ownership, creative artist collaborations, industry partnerships, and exciting new products. From reconnecting with customers at expos to reestablishing roots in Killington's 'The Collective,' this year has been about bold adventures and growing our community. Explore the highlights and see what’s next for Till I Die!
    Chelsea Nye
    Chelsea Nye
  • Till I Die Après Cocktail Series: Cranberry Moscow Mule

    Till I Die Après Cocktail Series: Cranberry Moscow Mule

    Shake up your après game with our Cranberry Moscow Mule—where tart cranberry meets the zesty kick of ginger beer for the ultimate winter cocktail. Garnished with aromatic rosemary and festive cranberries, this drink is as bold and refreshing as your adventures on the slopes!

    Chelsea Nye
    Chelsea Nye
  • Adventure Meets Style: Till I Die at the Adirondack Outdoor Expo

    Adventure Meets Style: Till I Die at the Adirondack Outdoor Expo

    Highlights from Our ADK Sports Outdoor Expo Experience: A Weekend of Connection, Gear, and Community.
    Melissa Shanahan
    Melissa Shanahan
  • Top Ski Resort Opening Dates and Major Updates for 2024/2025

    Top Ski Resort Opening Dates and Major Updates for 2024/2025

    As we approach the 2024/2025 ski season, resorts across the U.S. are rolling out exciting upgrades and expansions. From faster lifts to expanded terrain, these changes are set to improve your experience on the mountain. We’ve compiled all the biggest news, upgrades, and resort updates in one place so you don’t have to search around. Get ready for an epic winter with everything you need to know about this season’s top ski resort changes!
    Chelsea Nye
    Chelsea Nye