Why Sustainability Matters at Till I Die
Till I Die (TID), the iconic outdoor lifestyle brand is thrilled to announce a significant change in ownership and leadership. Chelsea Nye and Melissa Shanahan, deeply rooted in TID's values and mission, are stepping up as CEO and COO, respectively. Their appointment signifies a seamless transition, ensuring the continuation of TID's legacy.
Chelsea's love for skiing, snowboarding, kiteboarding, and surfing has been a part of her life for years. Her deep connection to TID's spirit and community fostered through her involvement with the brand, has ignited her passion for TID. As she steps into the role of CEO, this personal connection will drive her to infuse renewed energy and commitment into TID's core values.
Melissa, on the other hand, believes in taking risks, living life to the fullest, embracing passions wholeheartedly, and cherishing the memories that shape our identity. She has a background in corporate communication, success in the creative industry, and experience as a business owner. Her unwavering support and enthusiasm for TID's mission make her the perfect fit for the role of COO, ensuring a seamless transition and a steadfast dedication to expanding TID operations.
Together, Chelsea and Melissa embody the spirit of adventure and the vibrant outdoor lifestyle that Till I Die stands for. They share a vision and an unwavering commitment to honor the brand's legacy while injecting it with renewed vigor and an innovative spirit.
As Till I Die enters this exhilarating new era, the brand remains dedicated to empowering individuals to embrace their passions and forge lifelong connections with the outdoors. Chelsea, Melissa, and the entire TID team are excited to continue celebrating adventure, exploration, and the vibrant outdoor community that has been at the heart of TID's journey from the very beginning.
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